



Simple People Simple Story - AME - Eau De Parfum 50ml
AME is a long‑lasting, gender‑inclusive eau de parfum from the Simple People Simple Story collection by Formulum, blending juicy pear, lavender and pepper over an elegant orris, lotus and rose heart, grounded in warm leather, amber, musk and cedarwood.
AME's Simple Story:
"My story begins in the vibrant world of 90s fashion. It was a time of grunge and glamour, and I was right in the heart of it—on runways and in magazines, a face of the era.
But that time didn't define me. Instead, it ignited a profound appreciation for the artistry within clothing. I saw the power of an image, how a photograph could capture a fleeting moment and make it timeless. I learned about the intricate dance between a designer's vision and the human form, how fabric could be transformed into something more than clothing — a statement, a feeling, a piece of art.
I carry those lessons with me, an eternal optimist shaped by a past that taught me to see the beauty in everything."
Scent Notes
Top note: Pear, Lavender, Pepper, Lemon
Middle note: Orris, Lotus, Aquatic note, Rose
Base note: Leather, Amber, Musk, Vetiver, Cedarwood, Vanilla
Composition
Ethlhexyl Methoxycinnamate, Musc T, Iso E Super, Hedione, Florol